Senior Customer Marketing Manager in Englewood, CO at WOW!

Date Posted: 5/11/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Englewood, CO
  • Experience:
    Not Specified
  • Date Posted:
    5/11/2021
  • Job ID:
    REQ-2021-1275

Job Description

The Senior Customer Marketing Manager is responsible for leading development and implementation of marketing programs that build stronger relationships with WOW!’s existing customer base through engaging and impactful marketing campaigns. This position will be responsible for managing agency vendors and contractors, and will lead the creation, execution and continuous optimization of on-going marketing programs to support the overall health of our customer base. 

Duties & Responsibilities:

Essential Duties and Responsibilities include but are not limited to those listed below:

  • Operate as the primary business owner for customer-facing marketing and loyalty communications, leading vendors to design, build, and optimize customer marketing strategies and touchpoints

  • Manage implementation of customer marketing strategy to grow measurable revenue within the existing customer base, as well as responsible for creating and managing customer wellness and loyalty programs to contribute to company’s overall revenue and retention objectives

  • Direct and oversee the all customer marketing strategies and communication touchpoints including, but not limited to, Direct Mail, Email, 1:1 Digital Advertising, Social Media Marketing, and Landing Pages  

  • Own the communication rollout of marketing plans, learnings and next steps to ensure alignment across the organization including between Marketing, Finance, Operations, Analytics and Digital Innovation

  • Analyze and report on campaign results; exercise data-driven decision-making and utilize results to guide recommendations for improvements and future plans

  • Optimize and maximize campaign performance to meet or exceed sales and retention targets  

  • Lead the development and recommendation of test and learn strategies to optimize and maximize performance of campaigns  

  • Manages the design of the customer journey from customer receipt of marketing materials through desired action

  • Lead day-to-day management of third-party direct marketing agencies, creative agencies, digital agencies and print/mail vendors

  • Manages comprehensive schedule and detailed timelines from concept to execution for all deliverables required to launch marketing campaigns

  • Communicates, negotiates and uses influence to drive for collective agreement from stakeholders and/or cross-functional partners on required deliverables and timelines; holds self and others to timelines in order to meet campaign in-market dates committed to the organization

  • Partners with resources across marketing organization and cross-functional teams to translate business needs into requirements and the technical execution of marketing campaigns

  • Proactively develop and author clear story-driven presentations for senior-level audiences. 

  • Other duties as assigned 

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education 

  • Bachelor’s degree in Marketing or other relevant field, MBA preferred

Experience:

  • 5+ years relevant experience; specifically working with customer revenue growth marketing initiatives and direct response marketing leveraging Direct Mail, Email, 1:1 Digital Advertising, Social Media Marketing, preferably in/with a multi-product subscription-based services

  • Experience building and managing customer loyalty and retention programs

  • Experience with marketing automation platforms is preferred

  • Expert knowledge of marketing industry best practices

  • Experience in leading the design and execution of programs across multiple communication channels including direct mail, e-mail, social media, video, and web

  • Experience in creating, testing, and measuring retention strategies to drive customer loyalty and increased revenue per subscriber

  • Strong thought leadership skills coupled with excellent collaborative and influencing traits

  • Strong organization, process documentation, project management and follow up skills

  • Superior attention to detail, written and verbal communication skills

  • Ability to prioritize, multi-task, manage multiple projects simultaneously, set/meet deadlines and thrive in a fast-paced, entrepreneurial environment

  • Strong analytical skills and ability to review and interpret data, manage budgets, etc.

  • Independent and effective decision-making skills

  • Proven cross functional team leader with the ability and high comfort level to present and communicate verbally and in written format to senior leaders and across the organization

Computer Skills:

  • G-Suite, Word processing, Power Point, Excel, Internet software, E-mail, Database software, Tableau reporting. Graphic design software experience is a plus but not required. 

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Regularly required to talk and hear

  • Frequently required to sit, stand, bend at the knees and waist, and walk 

  • Required to use hands to type, handle objects and paperwork 

  • Required to reach and hold on to items at chest level or reach above the shoulder

  • Required to use close vision and be able to focus 

The minimum base pay salary for this position is $84,480. Salary may be negotiable based on experience. The minimum salary does not include any other pay elements in which this position may be eligible.

All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran

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