Digital Product, Experience & SEO Manager in Englewood, CO at WOW!

Date Posted: 7/22/2021

Job Snapshot

  • Employee Type:
  • Location:
    Englewood, CO
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

The Digital Product, Experience, and Search Engine Optimization (SEO) Manager is responsible for the management, strategy, customer experience, and KPI’s of the organization’s residential website. The Digital Product, Experience, and SEO Manager collaborates with business partners to understand upcoming needs, then plans, publishes, analyzes, and optimizes the web experience and content to engage users throughout their digital journey and contribute to online sales. In addition, this role is responsible for the management and execution of all SEO initiatives.

Duties and Responsibilities:

Essential Duties and Responsibilities include the following but are not limited to:

  • Strategize and execute website experience and content strategies that promote WOW!’s brand identity and build an online presence, generating leads and boosting online sales. 
  • Serve as content Workstream Lead for all projects and business initiatives that impact and, working cross-functionally to develop and deliver relevant content strategies.
  • Lead complex cross-functional digital projects from idea to implementation on Execute with a strong focus on product ownership, user experience, SEO, creative, product details, content, QA, and launch timing.
  • Manage the SEO platform and strategy for and, including keyword analysis, technical crawls, prioritization of initiatives and tasks, analytics reports, and CMS implementation in order to increase quality organic traffic and drive sales.
  • Plan and manage the implementation of A/B tests and conversion optimization efforts on
  • Collect, inspect, and regularly report on website and SEO KPIs to inform and optimize ongoing website objectives and SEO efforts.
  • Maintain and enhance user experience and content on and in order to better serve current and prospective customers.
  • Create strategic roadmaps for and our SEO program, outlining what projects need to be prioritized, by quarter, and communicate to team and leadership
  • Assist in the management of the team budget, PO’s, processing invoices, and tracking.
  • Work with Product, Marketing, and other teams as necessary to create, manage, optimize, and implement content for and, ensuring branding, product positioning, and sales support content align with business strategies.
  • Coordinate and collaborate with outside agencies and freelancers, including copywriters, graphic designers, developers, and creative agencies to ensure web content is accurate and engaging.
  • Provide ongoing recommendations on improvements to site experiences, emerging technology, and best practices.
  • Conduct regular content audits, gap analyses, and social listening reviews to identify areas of opportunity and inform content creation.
  • Identify areas of opportunity within the CMS to improve editing capabilities and create efficiencies, working with the development team to prioritize tasks and maintain up-to-date content process documentation.
  • Responsible for partnering with the organization’s IT teams to implement end-to-end launches across sites, which includes reviewing the business needs, refining priorities, and ensuring milestones and deliverables are well defined
  • Provides subject matter expertise – explaining product vision and user stories to the team to ensure requirements are understood and customer value is delivered
  • Prioritizes and maintains the sprint backlog for assigned products, balancing the requirements of stakeholders
  • Assess risk and proactively assist developers and internal teams in problem-solving
  • Perform QA and/or UAT as assigned for CMS and content-related development tasks.
  • Develop and maintain a deep understanding of how users interact with the website and implement changes to improve UI/UX and conversion rate optimization (CRO)
  • Other duties as assigned


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Bachelor's degree in Marketing, Advertising, Communications, Business or a related equivalent experience preferred.

Experience/Skills Needed:

  • 5-7 years of relevant professional work experience required
  • Prior work experience with heavy digital focus is required
  • Familiarity with web management content systems, Sitefinity, and Drupal preferred or working knowledge of other similar platforms
  • Knowledge of SEO best practices and ability to lead other product owners through strategy and implementation plans
  • Experience with eCommerce and website standard methodologies, including information architecture/navigation, content formatting, cross-linking, metadata, and tagging
  • Highly motivated with the ability to work without direct supervision
  • Able to communicate and work enthusiastically with internal and external customers
  • Understanding of design and UX methodologies
  • Experience with Agile project management is preferred
  • Working knowledge of A/B testing and conversion rate optimization
  • Experience with Google Analytics
  • Highly organized with strong attention to detail
  • Exhibits a problem-solving mentality
  • Excellent written and oral communication skills
  • Ability to work in a fast-paced, highly reciprocal environment where flexibility and collaboration are needed

Working Conditions/Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • regularly required to talk and hear
  • required to use hands to type, handle objects and paperwork
  • required to reach and hold on to items at chest level or reach above the shoulder
  • required to use close vision and be able to focus
  • travel to other offices may be required on an occasional basis

The minimum base pay salary for this position is $72,250. Salary may be negotiable based on experience. The minimum salary does not include any other pay elements in which this position may be eligible.

All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran