Senior Manager, Digital Marketing in Englewood, CO at WOW!

Date Posted: 9/6/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Englewood, CO
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    9/6/2018
  • Job ID:
    5000406299706

Job Description

Senior Manager, Digital Marketing


In this position, you will blend senior manager capacity (strategy, measuring/evaluating performance, and help drive and improve business) and a manager capacity (tactical work-digging into data/analytics, setting up processes, and developing strategies from data).


The Senior Manager, Digital Marketing will be instrumental in the strategic frame-up and precise execution of WOW!'s overall digital marketing initiatives to drive lead generation and subscriber connects for the business. You will have the chance to create and cultivate reciprocal relationships with digital agencies and internal partners to accelerate digital sales, drive strategic joint business planning and fundamentally elevate the WOW! brand across our serviceable footprint. In addition, the position will have primary responsibility for the creation and management of premier shopper experiences leading up to the purchase of WOW! products, including website landing pages, advocate offers and the online store.



Duties and Accountabilities:

Essential duties and responsibilities include, but are not limited to:



  • Drive the digital marketing strategy by crafting, launching and optimizing campaigns across multiple online channels (display, SEM, paid social, email, mobile, etc.)

  • Identify, onboard and handle external digital marketing agencies and partners as necessary to execute previously defined the strategy

  • Own the audience development growth strategy and work with Brand Marketing, Product, Sales and Analytics to set clear and measurable annual and quarterly goals

  • Lead members of the team to execute, measure and optimize our paid marketing efforts using vendor-specific dashboards, Google Analytics, and marketing analytics reports

  • Define and handle the budget needed to achieve desired KPI and financial goals

  • Work with our analytics team to develop robust attribution models and dashboards that clearly demonstrate the correlation between spending, acquisition, and retention

  • Work with the brand team and agency partners to develop content strategies to attract and engage our target audiences

  • Identify industry trends and insights that will help refine our marketing approach



Qualifications:


  • Four year degree in marketing, communications or related field with a minimum 5+ years' experience in digital and/or omni-channel marketing with validated subject-matter expertise.

  • Confirmed leadership skills, a strategic mindset, and a real passion for innovation and agile responsiveness.

  • Excellent communication skills, capable of clearly articulating a strategic vision and path for getting there.

  • Superior strategic and analytical skills; experience evaluating volumes of data and making strategic recommendations.

  • Ability to work within a tight deadlines, delivery-centered, dynamic, team environment.

  • Upbeat, charismatic, collaborative self-starter.

  • Proven project management and organization skills; confirmed ability to handle multiple priorities and projects while providing excellent follow-up.

  • In depth knowledge of Google Analytics -- certification preferred.

  • Previous cable TV/telecom industry experience preferred.



Computer Skills:


  • Word, PowerPoint, Excel, Internet software, email.

  • Graphic design software experience is a plus but not required.

  • Knowledge of website development process, coding, and design in a CMS environment.


WOW! is an Equal Opportunity Employer/Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Religion/Gender Identity employer

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