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Retention Marketing Manager in Englewood, CO at WOW!

Date Posted: 2/14/2019

Job Snapshot

  • Employee Type:
  • Location:
    Englewood, CO
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Manager, Retention Marketing


The Manager, Retention Marketing will lead initiatives to address customer retention and will be responsible for launching and managing various retention initiatives for WOW!, defining, designing, and executing the business requirements and related marketing efforts to support business objectives. This role will manage the development of marketing programs designed to address customer onboarding, improved revenue per subscriber, market new products and features, and to support the overall health of our customer base.

Duties and Responsibilities:

  • Operate as the primary business owner for retention initiatives, leading cross-functional teams to design, build, and optimize features and marketing strategies

  • Own development of all initiative needs including creation of functional requirements, customer experience, communication plans, creative briefs, learning objectives, and reporting structure

  • Collaborate with the E-commerce and Technology teams to define features and data requirements to build and enhance the customer experience across all stages of the customer lifecycle to drive retention

  • Develop additional customer facing programs to achieve desired goals related to revenue per subscriber

  • Work with Analytics on development of insights and predictive models to optimize program audience selection and targeting

  • Develop and implement program test and measurement plans

  • Quantify the business impact of the programs developed and continue to enhance performance over time

  • Socialize plans, learnings and next steps between Marketing, Finance, Operations, Analytics and Ecommerce

  • Identify new opportunities for customer engagement and experience through additional channels, tools and programs

  • Manage budget within corporate guidelines. Monitor actual expenses and reforecast as necessary

  • Other duties as assigned


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Bachelor's Degree in marketing, communications or related field required; Master's Degree -- MBA in Marketing preferred.

Experience/Skills Needed:

  • 5+ years of experience in a direct marketing or CRM position with an established reputation for direct marketing excellence

  • 3 years of direct management or supervisory experience.

  • Customer journey, product marketing and/or analytics experience preferred

  • Experience in leading the design and execution of programs across multiple communication channels including direct mail, e-mail, social media, video, and web

  • Experience in creating, testing, and measuring retention strategies to drive customer loyalty and increased revenue per subscriber

  • Technically proficient and knowledgeable in architecture that gathers customer information and feeds database solutions that drives and supports CRM strategies

  • Proven cross functional team leader and project manager who can interface with all levels including Senior Management. Must be able to motivate, develop, and direct staff and teams as they work.

  • Strong thought leadership skills coupled with excellent collaborative and influencing traits. Ability to act as a change agent within the organization.

  • Strong organization, process documentation, project management and follow up skills.

  • Strong communication skills: listening, verbal, and written.

Computer Skills:

Word processing, spreadsheets, internet software, email, database software, PowerPoint

Physical Demands/Working Conditions:


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • regularly required to talk and hear

  • required to use hands to type, handle objects and paperwork

  • required to reach and hold on to items at chest level or reach above the shoulder

  • required to use close vision and be able to focus

  • some travel may be required

WOW! is an Equal Opportunity Employer/Minorities/Women/Protected Veterans/Disabled/ Sexual Orientation/Religion/Gender Identity employer


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