Marketing Manager in Englewood, CO at WOW!

Date Posted: 2/12/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Englewood, CO
  • Experience:
    Not Specified
  • Date Posted:
    2/12/2020
  • Job ID:
    REQ-2020-254

Job Description

The Marketing Manager is responsible for contributing to the development of the company’s residential customer acquisition marketing strategy and plan, and then managing the implementation and maintenance of the plan.

Duties and Responsibilities:

Essential duties and responsibilities include but are not limited to those listed below:

  • Manage acquisition marketing strategy approach to acquire new customers and meet company’s overall subscriber objectives 
    • Includes, but is not limited to management and execution of product incentives (e.g., gift cards, programmer promotions, third-party product promotions, etc.)
    • Communicate marketing plans and details throughout the organization
    • Report and analyze results, using results to guide recommendations for future plans 
    • Includes, but is not limited to, management of corporate direct mail, leads program, shared mail, local overlays, and, expansion marketing
    • Provide day-to-day management of third-party agencies, print vendor, and database marketing partners
    • Oversee the creative development of marketing materials and communications pieces
  • Work collaboratively with Agencies to develop creative that aligns with strategic objectives and are consistent with brand and voice
  • Identify new opportunities for customer growth through alternate channels and leads management
  • Manage budget within corporate guidelines.  Monitor actual expenses and reforecast as necessary
  • Other duties as assigned

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

  • Bachelor’s Degree required
  • Bachelor’s Degree in Marketing preferred

Experience/Skills:

  • Minimum of five to eight years marketing experience or equivalent combination of experience and training is required
  • 3 years or more experience working with business leaders to develop and execute
  • 5 years cable/telecommunications industry experience preferred
  • Some field marketing experience preferred
  • Strong attention to detail, organization skills and excellent follow through
  • Demonstrated project management and organizational skills, and proven ability to manage multiple priorities and projects while providing excellent follow-through
  • Strategic thinker who can articulate objectives, develop creative and manage projects to meet those objectives
  • Excellent written and oral communication skills with proven ability to write/edit a variety of marketing communication pieces
  • Ability to work in a fast-paced, rapidly changing, highly collaborative environment where flexibility and teamwork are essential
  • Demonstrated ability to develop and maintain strong relationships with strong customer service skills
  • Ability to communicate effectively with a variety of internal and external audiences

Computer Skills:

Word processing, spreadsheets, internet software, email, database software, PowerPoint

WOW! is an Equal Opportunity Employer/Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity employer

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