Marketing Automation Manager in Englewood, CO at WOW!

Date Posted: 7/31/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Englewood, CO
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    7/31/2018
  • Job ID:
    5000393797406

Job Description

Marketing Automation Manager



This position is responsible for the creation, execution and optimization of automated marketing programs designed to develop qualified sales leads, build value in WOW!'s existing customer base and enhance brand awareness. The position manages across multiple marketing channels to gather requirements and understand campaign strategy to effectively design, develop, test and deploy automated campaigns.



Duties & Responsibilities:



Essential Duties and Responsibilities include but are not limited to those listed below:



  • Partners with resources across all marketing channels to gather requirements and translate business needs into the technical execution of campaigns
  • Manages agency or freelance creative partners to create dynamic and engaging content that drives desired customer behaviors
  • Drives the development and execution of marketing campaigns including flow builds, emails, landing pages and forms creation
  • Manages all aspects of marketing automation programs, to include setup, testing, deployment and monitoring
  • Manages all reporting (both standard and ad hoc) associated with automated marketing programs
  • Ensures alignment of marketing and sales data between systems, meeting all ongoing and new requirements
  • Creates, implements and maintains tracking of key success metrics
  • Monitors effectiveness of campaigns, maximizing return on investment and the impact to sales results
  • Establishes routine channels of communication to ensure all relevant contacts are updated proactively
  • Proactively packages and disseminates information to leadership as needed
  • Drives continuous improvement to marketing automation strategy and process
  • Drives brand consistency, quality and accuracy in all marketing strategies



Qualifications:


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



Education:




  • College degree in Marketing or other relevant field
  • MBA preferred


Experience/Skills Needed:



  • At least 5+ years relevant experience; specifically working with a marketing automation platform
  • Experience with customer relationship management software (CRM) is strongly preferred
  • Expert knowledge of marketing technologies and industry best practices
  • Proven experience with interactive marketing techniques including inbound/outbound marketing; demand generation; SEO, SEM, PPC, Analytics, etc.
  • Solid understanding of workflow processes and systems within a marketing/sales cycle
  • Excellent project management and vendor management skills
  • Excellent attention to detail
  • Excellent written and verbal communication skills
  • Ability to prioritize, multi-task, meet deadlines and thrive in a fast-paced and entrepreneurial environment
  • Ability to work both independently and collaboratively as a team
  • Strong analytical skills and able to review and interpret data, budgets, etc.
  • Independent and effective decision making skills

Computer Skills:


Word processing, PowerPoint, Excel, Internet software, email, database software



Physical Demands/Working Conditions:



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.




  • Required to use hands to type, handle objects and paperwork
  • Required to reach and hold items at chest level or reach above the shoulder


  • Must be able to perform computer functions and operate routine office equipment
  • Must be able to sit for extended periods of time
  • Must be able to travel for business purposes on an occasional basis
  • Regularly required to talk and hear
  • Required to use close vision and be able to focus


WOW! is an Equal Opportunity Employer/Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Religion/Gender Identity employer

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