Senior Manager of Marketing Operations - Work from Home at WOW!

Date Posted: 7/30/2022

Job Snapshot

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Job Description

The Senior Manager, Marketing Operations is responsible for the creation and execution of WOW!’s residential and marketing plans as they pertain to our greenfield initiatives, competitive views and local marketing reporting and analytics in order to drive improved brand health, lead generation, revenue, and subscriber connects while overseeing and managing the greenfield marketing budget. The Senior Manager provides leadership and oversight to all greenfield marketing plans as well as the development of marketing strategy and execution for all greenfield sponsorships and events for both SFU/MDU. 

Duties & Responsibilities:

Essential Duties and Responsibilities include but are not limited to those listed below.

  • Develops and executes greenfield marketing plans and programs in tandem with the Senior Director of Integrated Planning to fulfill specific business needs, including the development of strategic objectives, creative operations, communications strategy, and tracking and reporting

  • Build and cultivate collaborative relationships with internal and external partners to drive strategic joint business planning initiatives.

  • Manages the competitive research efforts and facilitates updates to the competitive playbook working cross-functionally with the GIS team and local market stakeholders to establish a consistent competitive understanding and approach for market localization

  • Develops and executes on all greenfield market branding and collateral materials for technicians and Field Sales (door-to-door)

  • Directly manages a field marketing team that will coordinate and execute hyper-local events and blitzes in coordination with the field sales team

  • Oversees, creates and executes acquisition direct mail marketing lists and distribution as our greenfield markets grow

  • Develops targeted strategy driving collaborative efforts with the Field Sales team for each new market released

  • Manages and is accountable for the overall budget and metrics for each functional area under greenfield marketing

  • Identifies, coordinates and executes strategic market-specific initiatives including, but not limited to partnerships, community needs, sponsorships and events

  • Partners with media director to leverage appropriate media

  • Provides in-market competitive offer insight to assist in the development of promotional strategies

  • Evaluates all greenfield market expansions from an individualized local perspective through customer contact, monitoring of competition, industry trends, market insights, and employee engagement and notify cross-functional greenfield teams of needed strategic changes

  • Establishes standardized tracking and reporting and communicates daily, weekly and monthly on marketing information to include, but not limited to: program updates, customer leads reports, results from scorecard and monthly marketing campaign performance

  • Manages ongoing compliance with assigned expense budgets and adheres to the invoicing and accrual guidelines

  • Coordinates production of all required marketing and consumer materials while ensuring consistency with company strategy and branding

  • Ensures proper usage and execution of brand standards and assets

  • Provides excellent internal customer service and maintains open communication with all employees, management and staff 

  • Performs other duties as assigned


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Four-year college degree in Marketing or a related field or equivalent combination of experience and training

Experience/Skills Needed:

  • A minimum of 7 years of marketing experience is required

  • 3-5+ years of leadership experience required

  • 3-5+ years of experience working with business leaders to develop and execute local marketing campaigns

  • Highly motivated self-starter with the ability to communicate and work proactively with internal customers to identify marketing needs, recommend solutions and provide marketing counsel as needed to ensure the most positive business outcome

  • Strong attention to detail, organization skills and excellent follow-through

  • Demonstrated project management and organizational skills, and proven ability to manage multiple priorities and projects while providing excellent follow-through

  • Strategic thinker who can articulate objectives, develop creative and manage projects to meet those objectives

  • Excellent written and oral communication skills with proven ability to write/edit a variety of marketing communication pieces

  • Ability to work in a fast-paced, rapidly changing, highly collaborative environment where flexibility and teamwork are essential

  • Demonstrated ability to develop and maintain strong relationships with strong customer service skills

  • Ability to communicate effectively with a variety of internal and external audiences

  • Ability to develop and communicate marketing presentations to executives

  • Previous Cable TV/Internet/telecom industry experience preferred

Computer Skills:

Google Suite

Microsoft Office

Graphic design software experience 

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • regularly required to talk and hear

  • required to use hands to type, handle objects and paperwork

  • required to reach and hold onto items at chest level or reach above the shoulder

  • required to use close vision and be able to focus

  • Some travel may be required

All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran