Senior Manager of Campaign Planning in Englewood, CO at WOW!

Date Posted: 12/25/2020

Job Snapshot

  • Employee Type:
  • Location:
    Englewood, CO
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

The Senior Manager of Campaign Planning is responsible for the strategic development and implementation of the company’s overall residential go-to-market plan to support company growth goals with specific focus on Offer Strategy, Creative Development, Media Strategy and Lead Generation. The Sr. Manager will hold responsibility for maintaining a multi-million dollar budget for the management of advertising agencies and third party media partners. 

What you'll do:

  • Participates in strategic and annual planning processes for the department, including direct responsibility for development of quarterly offer and campaign strategies
  • Establishes the overall, integrated advertising strategy for WOW! with the goal to drive lead generation to the website and call centers, while increasing brand awareness, connects, and revenue
  • Manages partnership opportunities that support the company’s overall campaign strategy (programmers, devices, streaming partners etc.)  
  • Conducts agency reviews, develops agency contracts, and serves as primary Point of Contact with all advertising agency partners
  • Creates, reviews and approves all major campaign creative briefs, evaluates creative at key phases and socializes campaign strategies and creative with all necessary stakeholders
  • Manages development of all advertising tactics, including TV (both broadcast and cross-channel), streaming assets, radio, digital, and out-of-home (OOH)
  • Manages advertising agencies performance expectations and holds agencies accountable to milestones, deliverables, costs and quality of work
  • Partners with Field Marketing in planning, development and execution of integrated, local  marketing plans to drive targeted residential connects
  • Works closely with WOW!’s media partner(s) to ensure the overall go-to-market media plan and creative plans are aligned
  • Articulates a clear vision and objective of integrated advertising campaigns for the department and provides on-going strategic direction, ensuring accuracy of content, brand and tonality
  • Oversees and directs all use of the WOW! brand, including visual identity and tonality including logo use, animation, color, typography, and imagery
  • Partners directly and cross-functionally with ecommerce, marketing, and other business groups to gain alignment while leveraging creative strategy to obtain organizational buy-in
  • Develops and maintains departmental budgets as directed and within company policy
  • Manages direct reports in delivering defined objectives and further developing team members’ skills/competencies
  • All other duties as assigned

What we're looking for:


Bachelor’s degree (B.S.) from four-year College or university; and 5 – 7 years directly related experience or equivalent combination of education and experience.

Experience/Skills Needed:

  • Bachelor’s Degree and seven (7) years marketing experience
  • Highly motivated self-starter with the ability to develop, lead and implement highly complex marketing initiatives across multiple organizations
  • Ability to work in a fast-paced, rapidly changing, highly collaborative environment where flexibility and teamwork are essential
  • High degree of subject matter expertise in marketing communication management including project scope definition, risk identification, management methodology, resource allocation, financial analysis, test and turn-up and systems deployment
  • Proven skills with ability to successfully manage multiple priorities, driving projects to on time and on budget completion
  • Strong attention to detail, critical thinking, and creative problem-solving skills
  • Strong leadership and team management skills
  • Strong negotiation skills
  • Excellent organization and people management skills
  • Ability to succinctly present to all levels of an organization with excellent written and oral communications
    • Cable/telecommunications industry experience is a plus
    • Multicultural marketing experience a plus 

Computer Skills: 

  • Microsoft Office Suite
  • Google Suite
  • Creative Cloud a plus

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • regularly required to talk and hear
  • required to use hands to type, handle objects and paperwork
  • required to reach and hold on to items at chest level or reach above the shoulder
  • required to use close vision and be able to focus 

WOW! is an Equal Opportunity Employer/Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity employer