Director of Digital Products & User Experience in Englewood, CO at WOW!

Date Posted: 5/24/2021

Job Snapshot

  • Employee Type:
  • Location:
    Englewood, CO
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

The Director, Digital Products & User Experience is responsible for driving revenue, ARPU, key digital conversion rates, and overall website and e-Commerce performance through sound strategy, tactical execution, measurement, and continuous optimization. They are responsible for delivering personalized, and compelling customer experiences for WOW!’s customer websites.

Duties and Responsibilities:

Essential Duties and Responsibilities include the following but are not limited to:

  • Responsible for leading, inspiring, managing and implementing end-to-end digital strategy and execution for WOW!’s residential marketing and sales websites
  • Own the performance, reporting, and communication of core site KPI’s and ensuring that WOW!’s digital sales are tracking towards monthly goals
  • Manage vendor relationships and budget relating to WOW!’s residential sales websites
  • Understand and internalize executive priorities and effectively communicate them to project stakeholders and team members
  • Lead team of product managers, content/SEO coordinators, and vendors to identify, design, deliver and enhance WOW!’s websites
  • Manage the user experience with an eye towards conversion, branding, customer focus, and revenue generation
  • Implement new methods, strategies or vendors that enhance WOW!’s ability to grow the digital sales channel
  • Responsible for owning WOW!’s A/B testing and experimentation program, optimizing conversion rates and KPI’s
  • Identify pain points and opportunities through data and analytics, user testing and other methods. Translate user needs into product improvement strategies through A/B testing
  • Play a key role in high-level SEO strategy and execution for sites that rely on organic traffic
  • Prioritize all projects and resources to maximize business value
  • Serve as a key point of contact and escalation path for all site functions, representing the product management role across the organization
  • Complete continuous market research to identify emerging web technologies and capabilities. Evaluate opportunities and lead the promotion, communication, and adoption of new ideas
  • Consistently track and publishes KPIs to measure performance
  • Assists with allocating and managing the annual Digital Transformation team budget
  • Ensures high-quality experiences for all consumers on all types of devices including desktops, tablets, and phones
  • Leads initiatives from start to finish—ideation, design, implementation, rollout, and optimization
  • Develops and maintains strong and effective cross-functional partnerships with marketing, sales, project management, development,  product, and CARE teams to drive high performance and deliver exceptional business results
  • Manage ambiguity and collaborate broadly with cross-functional teams.
  • Other duties as assigned


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Bachelor’s degree (B.S.) in Marketing or related study from four-year College or University; and 10 years of related experience or equivalent combination of education and experience.

Experience/Skills Needed:

  • 10 years of experience in a corporate marketing or agency environment
  • 10 years of leadership experience managing online marketing function
  • Experience in e-commerce data and analytics required
  • Management experience required
  • Experience in agile software development methodologies and best practices such as Scrum, XP, and Kanban preferred
  • Experience working with JIRA preferred
  • Strong communication, teamwork, and cross-functional skills
  • Agency and/or client-side experience managing deadline-dependent digital projects
  • Demonstrated ability to work well with others in a cross-functional and collaborative environment
  • Must be able to work under pressure, along with demonstrating solid time management skills and demonstrate a winning attitude

Computer Skills:

Microsoft office

Google suite

JIRA or other work management tools experience

Website content management systems experience

Google Analytics

Working Conditions/Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • regularly required to talk and hear
  • required to use hands to type, handle objects and paperwork
  • required to reach and hold on to items at chest level or reach above the shoulder
  • required to use close vision and be able to focus
  • travel to other offices may be required on an occasional basis

The minimum base pay salary for this position is $97,500. Salary may be negotiable based on experience. The minimum salary does not include any other pay elements in which this position may be eligible.

All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran