Customer Marketing Manager in Englewood, CO at WOW!

Date Posted: 9/9/2019

Job Snapshot

  • Employee Type:
  • Location:
    Englewood, CO
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

The Customer Marketing Manager is responsible for developing and implementing marketing programs that build stronger relationships with WOW!'s existing customer base through engaging and impactful marketing campaigns. The Customer Marketing Manager will build value and grow measurable revenue within WOW!'s existing customer base through the creation, execution and continuous optimization of on-going marketing programs.

Duties & Responsibilities:


Essential Duties and Responsibilities include but are not limited to those listed below:

  • Manage implementation of customer marketing strategy to grow measurable revenue within the existing customer base and contribute to company's overall revenue objectives

    • Direct and oversee the creative development of marketing communications including, but not limited to, Direct Mail, Email, 1:1 Digital Advertising, Social Media Marketing, and Landing Pages

    • Communicate marketing plans and details throughout the organization

    • Analyze and report on results; exercise data-driven decision-making and utilize results to guide recommendations for improvements and future plans

    • Develop and recommend test and learn strategies to optimize and maximize performance of campaigns

    • Contributes to the design of the customer journey from customer receipt of marketing materials through desired action

    • Provide day-to-day management of third-party direct marketing agencies, creative agencies, digital agencies and print/mail vendors

  • Act as Project Manager to launch campaigns effectively, efficiently and timely as committed to the organization.

    • Creates comprehensive schedule and detailed timelines from concept to execution for all deliverables required to launch marketing campaigns

    • Communicates, negotiates and uses influence to drive for collective agreement from stakeholders and/or cross-functional partners on required deliverables and timelines; holds self and others to timelines in order to meet campaign in-market dates committed to the organization

    • Partners with resources across marketing organization and cross-functional teams to translate business needs into requirements and the technical execution of marketing campaigns

    • Ensures alignment with sales organization by keeping teams informed on all marketing campaigns, including creative, offers, timing, reach, forecasted performance

    • Establishes routine channels of communication to ensure all relevant contacts are updated and informed

    • Proactively packages and disseminates information to leadership as needed

  • Optimize and maximize campaign performance to meet or exceed sales targets

    • Creates, implements and maintains tracking of key success metrics

    • Monitors effectiveness of campaigns by continuously reviewing performance data, conducting analysis, deriving insights and developing recommendations

    • Conduct in-market campaign testing for the purpose of identifying scalable campaigns to deliver on sales objectives




To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



  • College degree in Marketing or other relevant field

  • MBA preferred


Experience/Skills Needed:


  • 5+ years relevant experience; specifically working with customer revenue growth marketing initiatives and direct response marketing leveraging Direct Mail, Email, 1:1 Digital Advertising, Social Media Marketing, preferably in/with a multi-product subscription-based services

  • Experience with customer relationship management software (CRM) or marketing automation platform is preferred

  • Expert knowledge of marketing industry best practices

  • Solid understanding of workflow processes and systems within a marketing/sales cycle

  • Excellent project management and vendor management skills

  • Superior attention to detail, written and verbal communication skills

  • Ability to prioritize, multi-task, manage multiple projects simultaneously, set/meet deadlines and thrive in a fast-paced, entrepreneurial environment

  • Ability to work both independently and collaboratively as a team

  • Strong analytical skills and ability to review and interpret data, manage budgets, etc.

  • Independent and effective decision-making skills

  • Ability and high comfort level in presenting and communicating verbally and in written format to senior leaders and across the organization

Computer Skills:


  • Ability to create impactful PowerPoint presentations in order to effectively communicate across the organization

  • Ability to effectively communicate complex data, analysis and reporting using Excel

  • Ability and willingness to learn new computer programs as needed


Physical Demands/Working Conditions:


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Required to use hands to type, handle objects and paperwork

  • Required to reach and hold items at chest level or reach above the shoulder

  • Must be able to perform computer functions and operate routine office equipment

  • Must be able to sit for extended periods of time

  • Must be able to travel for business purposes on an occasional basis

  • Regularly required to talk and hear

  • Required to use close vision and be able to focus


    WOW! is an Equal Opportunity Employer/Minorities/Women/Protected

Veterans/Disabled/Sexual Orientation/Religion/Gender Identity employer


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